MKJ Group

New principal partner for 2013/14 season

Elliot Machin
10:16am, Mon 24th Jun 2013
As part of the major sponsorship agreement, the Nicolites logo will feature on the Cards’ first team and adult replica shirts for the forthcoming season.

The Club is pleased to confirm that our link with Club Sponsor Calor Gas and local charity Woking Hospice has been strengthened further for the forthcoming season.

Nicolites have kindly agreed to support Woking Hospice by allowing the Hospice logo to feature on the back of all youth team shirts and all of the junior replica shirts for the 2013/14 campaign. The Calor Gas partnership will include their logo featuring on the back of the first team playing shirts, the front of the junior replica shirts and Calor Gas will be the Woking FC Academy’s main sponsor.

Nicolites is the UK’s largest brand of electronic cigarettes, stocked by a large number of national retailers, including Tesco, ASDA, Superdrug, Co-op, WHSmith’s, Martin McColl’s and over 10,000 independent pharmacies and convenience stores. E-cigarettes are designed to look and feel like real cigarettes, but are battery-powered products containing liquid nicotine, which is inhaled as a vapour. They contain no tobacco and do not burn, not exposing users to tar and other carcinogens found in normal cigarettes.

In 2012, Nicolites converted 400,000 smokers to e-cigarettes, replacing 140 million tobacco cigarettes with e-cigarettes. In 2013 those figures are expected to be many times higher.

Nicolites director Parag Khiroya said: ‘Woking FC is a great, family club and we are proud to be able to provide support in the form of sponsorship. As a company we are very keen to contribute as much as possible to the community and our partnership with the club demonstrates our commitment to this area. Along will all the players, fans and officials, we are looking forward to a successful season both on and off the pitch’

Fellow director Nilesh Nathwani said: ‘This partnership is a great move for the club and our company and, importantly, Woking Hospice which we are also very proud to support. It is a wonderful charity providing amazing support for families and friends faced with the loss of a loved one. We are delighted that their logo will feature on the youth team and junior replica kits, raising the profile of the charity which is close to the hearts of many people across Surrey.’

He added: We are keen to ensure that our products are in no way targeting young children. Our products are for adults that already smoke, who are looking for a tobacco free alternative. As a result we are delighted to be able to donate the space to the charity in order to promote all its good work helping people hit by cancer’.

Elliot Machin, Cards’ Sales and Marketing Executive said: ‘We are delighted to have secured a new major sponsor in the form of Nicolites. Although they are a national brand and aim to increase their awareness all over the country, it is clear that Woking and its local community remains very important to them, particularly with business operations locally.

Parag and Nilesh are very passionate and professional individuals, who we look forward to working with over the coming seasons. Their aim is to increase Nicolites brand name even further by using our club as a platform to reach many thousands of potential customers all over the country through the unifying magnet that is football.

It is also fantastic news that we have enhanced our relationship with Woking Hospice and our main Club Sponsor Calor Gas. For many seasons Calor Gas have provided the club with unprecedented support, which has enabled Woking Football Club to considerably enhance its profile.

Full details on the Cards’ 2013/14 home and away kits will be announced via in due course. To find out more about the Club’s new principal partner, visit:

For further information please contact Geoff Chapple or Elliot Machin on 01483 772470.

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Woking Football Club Limited
A company incorporated in England and Wales (company number: ‍03329172)
Registered office The Laithwaite Community Stadium, Kingfield, Woking, Surrey, GU22 9AA

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